What we do

AgencySacks was built to connect brands to affluent consumers.We use proprietary tools to develop an actionable foundation and we then package this understanding and insight into exquisitely articulated, beautifully crafted communications platforms. We influence the affluent™.

Service & Capabilities

INTELLIGENCE

Proprietary Affluence Segmentation
Proprietary Affluent Consumer Studies
Luxury Brand Development Model
Custom Qualitative Research
Custom Quantitative Research
Luxury Marketing Network

STRATEGY

Brand Audits
Brand Architecture
Customer Persona Development
Brand Essence and Positioning
Brand Personality, Voice, and Values
Product and Service Innovation
Messaging Strategy

CREATIVE

Branding, Naming and Identity Design
Brand Campaign Development
Content Creation
Brand Activation Materials
Video/Photography Shoots
Digital Advertising
CRM and
E-marketing Materials
Website Design
Collateral and
Direct Mail

ACTIVATION

Paid Media Consulting
Social Media Strategy and Content
Experiential Activation
Event Support
Partnership Marketing Development
Sponsorship Marketing and Sales

We influence
the affluent™

**We excel on behalf of clients who have several things in common.**
High consideration purchases / Affluent discerning customers /
Intensely competitive markets

Luxury Proprietary Tools

Not all wealthy consumers are alike.

Knowing Affluence is a revealing and provocative U.S. consumer affluence segmentation. This research gives us deep insight into the 5 U.S. proprietary affluent archetypes, allowing us to craft strategy and communications that are as targeted as possible.

Helping buyers
Find the permission
They need to buy.
Creating desire. AMONG the AFFLUENT.

Luxicon is an ideation tool used to help brands define the aspects of luxury that are most important to consumers in their world. We have defined the 16 essential elements of luxury. This tool can be used to drive strategy and innovate on product and marketing.

We believe in the License of Luxury, the imperative of luxury brands to live (and communicate) on the edge.
Consumers expect you to do more and be more, so push the marketing envelope…and everything else.

We are dreamers and doers.

ANDREW SACKS
Andrew believes in strong brands. His passion lies in activating and reinvigorating every aspect of a brand’s image — from look, feel, story, and voice to consumer touchpoints and even the internal organization. He plays the crucial role of editor and arbiter in helping brands discover what matters for them. Andrew is a devoted global traveler and a damn good cook. He lives in New York and East Hampton with his wife Julie, and son Jack.

LYNN KOKORSKY Lynn has an eye for details, which is just one of the things that makes her a great art director. Exquisite taste, inventiveness, and the ability to collaborate with top photographers and key production talent are on the list too. Lynn… — **LYNN KOKORSKY**
Lynn has an eye for details, which is just one of the things that makes her a great art director. Exquisite taste, inventiveness, and the ability to collaborate with top photographers and key production talent are on the list too. Lynn has shaped the agency’s work on the art side for years, and in that time she has influenced every brand that has come through the agency’s doors. She and her husband Flavio live in New Jersey.

DAWN HENRY Dawn’s experience as a strategist on the client and agency sides has proven invaluable. She has a rare talent for putting her finger on the fundamental issues that clients and their consumers are weighing, which is critical in developing … — **DAWN HENRY**
Dawn’s experience as a strategist on the client and agency sides has proven invaluable. She has a rare talent for putting her finger on the fundamental issues that clients and their consumers are weighing, which is critical in developing communication strategies for many brands. Dawn travels widely with her husband James and son Charles. They reside in Connecticut.

MARTIN SMITH Marty is the agency consigliere, always in search of a way to focus our thinking in light of the bigger picture. With a rich background in the advertising world, Marty has a deep understanding of clients, their needs, and the pressures … — **MARTIN SMITH**
Marty is the agency consigliere, always in search of a way to focus our thinking in light of the bigger picture. With a rich background in the advertising world, Marty has a deep understanding of clients, their needs, and the pressures they must respond to. And he has a gift for finding a way to reconcile competing interests. An avid tennis player and a decent golfer, Marty and his wife Ellen live on Manhattan’s Upper East Side and in the Hamptons.

AMY POFAHL Amy is adept at keeping both client and agency on the same page. It comes from years of experience and a talent for looking down the road and around corners to know what’s coming next. Amy has led a number of agency/client relationships a… — **AMY POFAHL**
Amy is adept at keeping both client and agency on the same page. It comes from years of experience and a talent for looking down the road and around corners to know what’s coming next. Amy has led a number of agency/client relationships and has managed nearly every kind of production or engagement imaginable in her coolheaded way. She lives with her husband Victor and their daughter in Brooklyn.

MICHAEL WARD In a world where dashing off a barely considered Tweet is the current measure, Michael actually writes complete sentences on things he’s thought long and hard about. He’s written just about every conceivable kind of piece for our client… — **MICHAEL WARD**
In a world where dashing off a barely considered Tweet is the current measure, Michael actually writes complete sentences on things he’s thought long and hard about. He’s written just about every conceivable kind of piece for our clients, from advertising to online materials to brochures and books. Michael is always keen to help brands articulate their story in an engaging way. He lives with his wife and son in Brooklyn.

JESSICA HAAS
Jessica is a multidisciplinary creative with a keen eye for all things design from logos to packaging. With over 15 years of agency experience, she has a thorough understanding of brand objectives and visual marketing. She's an award-winning designer with a master's degree from Pratt Institute and a reputation for delivering pragmatic solutions for clients in fashion, food, real estate, and travel industries. She lives with her husband and daughter in New Jersey.

ANDREW SCHINDERMAN A lifelong New Yorker, Andrew will gladly tell you where to find the best slice and talk your ear off about the Yankees. With a mind for business and strategic thinking, a strong appreciation of creativity, and a diplomat’s knack … — **ANDREW SCHINDERMAN**
A lifelong New Yorker, Andrew will gladly tell you where to find the best slice and talk your ear off about the Yankees. With a mind for business and strategic thinking, a strong appreciation of creativity, and a diplomat’s knack for working with headstrong personalities, advertising was a natural career choice. Prior to focusing on the real estate industry, Andrew honed his craft servicing corporate clients such as Citibank, Merck, and Kraft Foods. Andrew has an MBA from Columbia University.