INTELLIGENCE

• Proprietary Affluence Segmentation

• Proprietary Affluent Consumer Studies

• Luxury Brand Development Model

• Custom Qualitative Research

• Custom Quantitative Research

• Luxury Marketing Network

STRATEGY

• Brand Audits

• Brand Architecture

• Customer Persona Development

• Brand Essence and Positioning

• Brand Personality, Voice, and Values

• Product and Service Innovation

• Messaging Strategy

CREATIVE

• Branding, Naming and Identity Design

• Brand Campaign Development

• Content Creation

• Brand Activation Materials

• Video/Photography Shoots

• Digital Advertising

• CRM and
  E-marketing Materials

• Website Design

• Collateral and
  Direct Mail

ACTIVATION

• Paid Media Consulting

• Social Media Strategy and Content

• Experiential Activation

• Event Support

• Partnership Marketing Development

• Sponsorship Marketing and Sales

Not all wealthy consumers are alike.

Knowing Affluence is a revealing and provocative U.S. consumer affluence segmentation. This research gives us deep insight into the 5 U.S. proprietary affluent archetypes, allowing us to craft strategy and communications that are as targeted as possible.

Helping buyers 
Find the permission
They need to buy.
Creating desire. AMONG the AFFLUENT.

Luxicon is an ideation tool used to help brands define the aspects of luxury that are most important to consumers in their world. We have defined the 16 essential elements of luxury. This tool can be used to drive strategy and innovate on product and marketing.