Fontainebleau
Miami Beach
FAMOUSLY ICONIC. FAMOUSLY FONTAINEBLEAU.
The Fontainebleau Hotel is a Miami classic and home to celebrities since its opening in 1954. To resonate with today’s guests, we refreshed the iconic hotel’s brand image with a new photo shoot highlighting lifestyle, cuisine, and nightlife while showcasing its signature architectural features. All photography was shot by the celebrated Danish photographer Anders Overgaard.
Signature Elements
Our Famously Fontainebleau campaign was designed to draw on signature elements —
the circular pool, where celebrities back in it’s hey day, such as the Rat Pack, could be found in the flesh.