The Knickerbocker Hotel

Bringing New York Back to Times Square

Overlooking Times Square, The Knickerbocker Hotel is a grand Beaux-Arts style masterpiece first opened in 1906. Our charge following an extensive renovation was nothing short of brand re-invention: reinvigorating the visual identity, logos, and advertising to give it a fresh, colorful, contemporary sensibility. Befitting the home of the martini, our “Classic New York with a twist” brand positioning defined the approach that set The Knick on a new path.

Classic New York with a Twist