HEI Hotels and Resorts

Defining a category leader’s real point of difference

 
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HEI is one of the world’s most successful hotel managers precisely because they do not think like a hotel management company. They are a real estate company, and what distinguishes them is an utterly unique point of view about how to add value to hotel real estate. In an increasingly competitive market, HEI needed a way to capture its unique value proposition while infusing modernity into the well-established brand. We helped articulate their singular brand promise, educate the professional audience about their original point of view, and develop a distinctive visual identity that we brought to life in a credentials presentation and homepage design.

 

Elevated Branding

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LOGO CREATION

LOGO CREATION

 
BRAND IDENTITY

BRAND IDENTITY

 
 

Website Homepage Design

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Presentation Slide Design

 
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